WHOLELAND - Primal Rave
The Fabricant
The Primal Rave is a digital-only fashion collection sold as NFTs, blending 17th-century Dutch traditional dress with '90s gabber wear. Designed for the ultimate secret forest rave, this collection captures the transformative power of club culture through The Fabricant's innovative digital craftsmanship. As Fashion Director, Anna led the creative process, coordinating a team of designers and 3D artists to create six unique looks, each tailored to different avatar body types. The collection includes 3D file downloads, AR try-ons, and a captivating 60-second fashion film, highlighted by a real-time stream.
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PRIMAL RAVE Immersive Experience was an online event where participants were able to join the digital world, exploring the fashion collection. Built in partnership with ZOAN powered by Unreal Engine.