WEEKDAY
Weekday Web3 Campaign involved launching physical glasses connected to Web3 through an AR experience. We created a limited-edition AR filter based on the glasses, which sold out in 2 days on The Fabricant’s website. Additionally, we collaborated with influencers in the digital design and Web3 space to generate campaign content. As the design lead, Anna coordinated the creation of campaign assets and managed client communication. Weekday sought our expertise to explore new marketing opportunities and test the viability of selling digital assets.